marketing qr code technology

QR code app: is it needed or not? [2023]

It is simpler than it sounds, it takes a few minutes to learn but there are some differences between iOS and Android.

When it comes to QR codes, the absolute most common (and legitimate) question is: do you need an App to read them?

And the answer is. it depends on the smartphone!

In fact, most people who have upgraded their operating system in the past 3 years can scan a QR code without the need for additional apps.

We refer to the diagram below:

For those with an iPhone, no problem: from model 5s onward (a phone released in 2013!) all Apple devices can scan a QR code using only the smartphone camera.

For those with Android, the situation is slightly different: all devices with Android 9 or higher can read QRs without the need for external Apps by activating the “Google Lens” function of the camera. However, currently only 65% of devices have this Android version or a newer one.

What does it mean for everyone else?

Yes, there will be a need to download an App. But beware! This will be a generic QR code reader, which will then allow you to read ALL QR codes, on any product of any brand, not just those related to a particular brand or site.

This also means that your consumers, if they have used a QR code before, most likely already have one of these apps installed on their smartphone.

What is the best App for reading QRcodes?

There are really plenty of them, but I recommend this one, which is one of the few without ads.

Just launch the app, frame the QR code, and you can immediately access the content it encloses.

Now you know all about how and who can scan a QR code. If this topic interests you and you want to learn more, follow QualityChain on our social channels.




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QualityChain helps Italian agribusiness SMEs transform their products from simple exhibits to true digital experiences capable of enhancing their uniqueness. QualityChain is a transparent, smartphone-friendly space in which to share with consumers the history and values of small Italian producers, a showcase from which to observe the skilled hands that work the land, the wine, the bread, and everything good that our companies produce.

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